"let me urge you to turn immediately to Kruglanski's first chapter and skim it. If any enthusiasm for social psychology flows in your veins, you will certainly proceed then to read further in this important book. . . . Kruglanski tries to produce a basic reorganization of our thinking about social psychology. . . One consequence of this effort . . . that I especially value, is that it reveals the cumulative nature of work in our field. . . I expect that [the reader]. . . will pick up on some of the many implications for new lines of work in some of these well-tilled but still fertile sections of our field."

—  From the Foreword by Harold H. Kelley, University of California, Los Angeles